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Sent: Friday, August 30, 2013 6:29 PM
Subject: News from Facebook
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The San Francisco Street Food Festival Is Almost Here!
Remember how amazing it was? You know how great passports can be. It's time to get a new one.
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Just a year ago you set out with a mission: to eat amazing street food. You were armed with the essentials: an appetite, some stretchy pants, and of course, your Street Food Festival passport.Maybe it was the discounts, the games, the info section, the sponsor freebies, or maybe just the fact that you love well-designed souvenirs. Maybe it was the fact that with the passport, you didn't need to carry cash, and that meant more room in your pockets for the good stuff: packaged food and giveaways. Maybe it was the fact that you could share it with friends and family so that everyone could get in on the cash-free discounts.Whatever it was, it awesome and you're ready to do it again.In just 8 days (woah), La Cocina will be hosting the 5th Annual San Francisco Street Food Festival. Last year, CNN called this one of the world's best food events, SF Weekly called it the most important event in food for the Bay Area, and we call it awesome.Join us for the big enchilada (or burger, or onigiri, or whatever - you choose really) on Saturday, August 17th! We've got 85 owner-operated vendors participating this year, each one trying to outcook the next. We've got Michelin-starred chefs, James Beard award winners, and of course, bites from your favorite La Cocina entrepreneurs, food trucks, and Local Forager winners. In between love-stuffed tamales from Alicia's Tamales and mouth-watering momos from Bini's Kitchen, check out the booths from State Bird Provisions, Charles Phan's Hard Water, Thomas McNaughton's Central Kitchen, and so much more.Admission to the festival is free but to maximize your full eating potential, you can buy a passport to a) not worry about having cash, b) support La Cocina and c) get all the extra shwag (with an "H," thank you!) you're likely to want anyways. The best part? Every year the discounts and the games get better and better.But, you're a pro - you already knew that.
Yep. Time to Order that Passport.
What's 'App-ening, San Francisco?!: Introducing the Street Food Festival App
You remember the lines, the countless options, the search for the next perfect bite. We want to make it easier for you.
As we get closer to the festival, we know you're feeling overwhelmed by all the delicious epic food to be had (who wouldn't be??) but it's okay, we have the answer: The Street Food Festival App, now available in itunes.
Download it. See the full menu. Save your favorites. Get your passports. Share it with your friends. Plan your attack. Get hungry. See you soon.
With the app, you'll also have the opportunity to review food and based on ratings, decide who will be crowned "Most Delicious Vendor" or "Best Vendor."
Only craving Japanese? Ethiopian? Dessert? La Cocina vendors? Not to worry. We've got everything sorted out so you can find (and enjoy!) your food more easily! Download the app here!
Eat. Drink. Donate. Repeat.
As you tweet about those amazing tequila jello shots from Sweets Collection and the crazy delicious ceviche from Los Cilantros on the day of, don't forget to check out tinyGive on Twitter!With nothing more than @lacocinasf and #tinygive, you can show La Cocina some support. Start tweeting, sharing, and donating with tinyGive! We promise we'll tweet you back :) #epic #tinygive #weheartyou
We Want to Rock Out with You
Partying at at Outside Lands this weekend? In between Paul McCartney, Red Hot Chili Peppers, and amazing food from El Huarache Loco, Endless Summer Sweets, Sabores del Sur, Oniglly, Alicia's Tamales los Mayas, and more, come visit La Cocina's booth in EcoLands!
Since no event in San Francisco is complete without a crop of Instagram photos to go with it, check in with us about our Instagram contest to win prizes, including some bonuses at this year's Night Market and Street Food Festival!
Did we mention the passports have games?! Time to purchase.
Calling All Volunteers!
With 80,000+ people to feed, the San Francisco Street Food Festival could sure use your help.
Maybe you're a lifter, a prep cook, a professional photographer, or someone who likes to take long walks around the neighborhood with your dog and your kids. Whatever it is, we've got a job for everyone.
Sign up to volunteer and go behind-the-scenes in one of the best food festivals in the world. You'll be working alongside La Cocina staff who spend all year organizing the festival and the entrepreneurs who inspire and drive the festival every year.
Find out how to get involved and snag a really awesome t-shirt. Plus, volunteer shifts come with some bonus food and drink tokens and our undying gratitude. Sign up today!
No, but seriously. Purchase a passport to save time in the lines, cash in on amazing discounts, and support La Cocina! We want to see you at the festival again!
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August 2013: the latest news and updates from La Cocina.
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Subject: Read Performance Tips from Google, Airbnb, & Mobify in July's Top 10 Optimizer Edition!
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10 New Ways to Optimize Your App
1.
Measuring Performance of the User Experience
Even though Page Load time is a cornerstone web performance metrics, it can easily lead your performance tuning efforts in the wrong direction.
Read more...2.
How Mobile Experiences Shape our Perceptions Through Illusions of Speed
Sometimes the illusion of mobile app speed is more important to the user experience than actual speed itself.
Read more...3.
Airbnb's Latest Performance Tuning Report
The #webperf gurus at Airbnb give us a look into the company's performance tuning efforts.
Read more...4.
How Important are Keep-Alives & Connection Management?
Learn how to avoid the performance 'gotchas' that go along with enabling HTTP 1.1 Keep-Alives.
Read more...5.
New Findings: Typical Leading eCommerce Sites Take 4.9 Seconds to Serve Usable Content
Despite popular assumptions, Radware's latest State of the Union report shows that the top eCommerce sites are continuing to slow down.
Read more...6.
Profile-Guided JavaScript Optimization
Ariya Hidayat explains how you can use PGO to squeeze the last ounce of performance from your JavaScript.
Read more...7.
PHP and Async Requests with File Based Sessions
Paul Reinheimer investigates a problem he recently ran into with file based sessions.
Read more...8.
18 Questions (& Answers) About Google, Site Speed and SEO
Tammy Everts explains how Google will be factoring mobile app performance into its search ranking algorithm.
Read more...9.
How Fast Are We Going Now?
There's no escaping it – web pages have gotten bigger, while the adoption of performance best practices has been going down. Steve Sounders shows how developers can continue to add more content and make their site even faster.
Read more...10.
5 Easy Tablet Optimizations You Can Make on Your Website Right Now
Mobify shares five easy optimizations you can make to turn your website into a superb experience for tablet users.
Read more...
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Send us your comments or let us know about any links you think we missed.
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